Principal Product Manager, Affiliate & KOL - Onshore Markets
On-siteHong Kong, Hong Kong
Hong Kong, Hong KongOn-siteFull TimeSenior LevelFintech PlatformLarge
Full TimeSenior LevelLargeFintech Platform
Job Summary
Own the affiliate product strategy for EEA and regulated onshore markets (AU, SG, UAE, BR, TR), driving measurable user acquisition and transaction volume through data-driven optimization. Build systems to measure affiliate quality, retention, and ROI, while owning the full product infrastructure including dashboards, attribution, commission calculation, and campaign management tools. Manage end-to-end affiliate program operations from onboarding and incentive experimentation to cross-market execution and performance benchmarking. Requires 5+ years in growth or affiliate product roles with bilingual English and Mandarin skills.
Required Qualifications
- 5+ years in growth, affiliate/partnerships, or product-led growth roles
- Strong product mindset — you think in systems, funnels, and scalability, not just campaigns and deals
- Strong analytical capability — you can design affiliate quality scoring, cohort retention analysis, and ROI models, not just read reports
- Experience driving growth in regulated or compliance-heavy environments, ideally across European or multi-jurisdictional markets
- Bilingual: fluent in English and Mandarin Chinese
Desired Qualifications
- preferably at a crypto exchange or hyper-growth consumer platform
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