Principal Marketing Analytics Manager
$145,000–$188,000 year
Remote · United States or US
Job Summary
Principal Marketing Analytics Manager leads the analytics strategy, reporting architecture, and performance insights for the marketing organization. Builds and automates centralized dashboards (Snowflake/Tableau), conducts deep-dive audits of marketing spend across attribution models, and translates complex data into executive-ready narratives for QBRs and operating reviews. Works cross-functionally with Demand Gen, Content, Brand, Revenue Analytics, Data Engineering, and Finance to define KPIs (3–5 per function) and enable self-service intelligence bots. Requires deep SQL/Snowflake expertise, proven experience presenting to C-Suite/VP-level stakeholders, and a track record of delivering data-driven initiatives in a remote-first, US-focused environment. The role emphasizes AI-driven automation, executive storytelling, and strategic partnerships to optimize marketing performance, with a national pay range of $145,000–$188,000 and US work authorization.
Required Qualifications
- 8+ years of experience in B2B Marketing Analytics or Revenue Operations
- Full-Stack Technical Literacy with expert SQL and Snowflake
- Experience prepping and presenting to C-Suite/VP-level stakeholders
- Executive presence and ability to defend data under pressure
- Bias for action with track record of delivering projects
- AI tools usage to automate workflows and scale support
- Deep knowledge of multi-touch attribution (Bizible/SFDC) and ability to explain model nuances to non-technical audiences
- Strong storytelling ability to translate data into actionable business insights
Additional Requirements
- US work authorization required
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