Principal Integrated Marketing Specialist
On-site · Seoul, Seoul, South Korea or Warsaw, Mazovia, Poland
Job Summary
Lead upstream marketing for the Stapling portfolio and Thoracic specialty, shaping long-term portfolio vision, customer-focused innovation, and successful product launches. Partner with cross-functional teams and global stakeholders to translate market insights into growth-focused strategies. Responsible for creating sales and marketing materials, managing campaigns, educating healthcare professionals, collaborating with sales and product teams, engaging with Key Opinion Leaders (KOLs), analyzing market data, and planning events like conferences. Requires strategic planning, technical understanding, and strong communication skills; utilizes omni-channel marketing models and builds reputational KPIs to measure impact across regional or global scopes.
Required Qualifications
- Bachelor’s degree in engineering, Business, Healthcare Management, or a related field
- 7+ years of progressive experience in marketing and market development
- Master’s degree, MBA, or equivalent advanced degree
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