Principal, GTM - Retail
$214,582–$214,582 year
On-siteOak Brook, Illinois, United States
Job Summary
Design and execute channel marketing strategies for assigned business units, including dealer coop advertising programs and web store administration. Lead deployment of marketing campaigns, build partner segmentation schemas, and analyze competitor behavior to optimize strategies. Manage vendor relationships, oversee digital platform experiences, and track annual budgets while ensuring compliance with health and safety guidelines. Partner cross-functionally to uncover cost savings, measure campaign effectiveness against KPIs, and drive improvements based on insights. Requires travel up to 30% of the time within the U.S. and Canada.
Required Qualifications
- Bachelor's Degree in Business, Marketing Communications or a related field
- 7 years in Trade Marketing or Sales Enablement managing dealer programs
- Experience managing dealer programs ideally including coop programs
- Ability to develop and deliver presentations to internal stakeholders, executives, and external partners to communicate marketing strategies, campaign performance, and business insights effectively
- Experience leveraging digital and social media platforms to support marketing initiatives and analyze campaign performance to inform business decisions
- Proficiency with Microsoft PowerPoint, Excel and Word
- Requires travel up to 30% of the time in a year within the U.S. and Canada
Desired Qualifications
- Experience managing dealer programs ideally including coop programs
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