Principal Events Manager
$147,000–$200,000 year
RemoteUnited States
Job Summary
Lead end-to-end execution of a global portfolio of Tier 1 and Tier 2 third-party and proprietary events, translating strategy into detailed plans and timelines. Own planning and delivery of industry conferences, sponsorships, hosted experiences, and proprietary programs across regions while managing execution of global sponsorship programs including booths, staffing plans, and executive activations. Partner cross-functionally with Product Marketing, Growth Marketing, Field Marketing, Content, Design, Sales, SDRs, and Marketing Operations to operationalize integrated event campaigns and drive measurable pipeline and customer engagement. Oversee agencies and vendors responsible for production, logistics, and on-site delivery, manage event budgets and forecasting, and develop scalable processes to improve operational efficiency. Provide day-to-day guidance and mentorship to event managers and coordinators while partnering with Marketing Operations to track performance and deliver post-event reporting.
Required Qualifications
- 10+ years of B2B marketing experience
- specifically in Tier 1 global industry events
- Demand Generation
- Field Marketing
- enterprise focus
- Proven track record driving pipeline creation
- acceleration
- revenue impact
- high-growth environments
- Deep understanding of executive-level engagement
- tailoring messaging for complex buying committees
- large-scale deals
- Significant experience using Salesforce
- Tableau
- analyze pipeline health
- provide executive reporting
- Exceptional ability to navigate ambiguity
- lead cross-functional teams
- build processes from the ground up
- Bachelor's degree in Marketing
- Communications
- Business
- or a related field
- or equivalent practical experience
Desired Qualifications
- B2B SaaS experience
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