Principal Data Analyst, Paid Media
$145,000–$170,000 year
On-site · Framingham, Massachusetts, United States
Job Summary
The Principal Data Analyst will own the in-housing of analytics and ad operations for Paid Media strategy across multiple platforms. Responsibilities include measuring the effectiveness of advertising programs, maintaining data quality, and optimizing performance with media buyers. Candidates should have strong analytical skills, experience with cloud environments and SQL, and a background in B2B marketing analytics. Preferred qualifications include familiarity with CM360 tools and relevant certifications. Valid work authorization in the U.S. is required.
Required Qualifications
- Valid permanent work authorization in the U.S.
- Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL
- Demonstrated history of building production-grade data models
- Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations
- Strong communication & project management skills
- Hands-on expertise with Google Tag Manager and third-party pixel implementations
- Strong understanding of UTM standards, attribution models, and incrementality testing methodologies
Desired Qualifications
- Experience with CM360, DV360, SA360 or other bid-management tools
- Familiarity with Python or similar scripting for data automation
- Exposure to MMM concepts and privacy-focused measurement solutions
- Relevant certifications such as Google Ads Search, GA4, LinkedIn Marketing Solutions, or Meta Marketing Science Professional
Additional Requirements
- Cannot provide visa sponsorship for this role
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.