[쿠팡] 쿠팡이츠 Principal Biz. Marketing (Campaign Strategy & Brand Planning)
On-site · Seoul, Seoul, South Korea
Job Summary
Lead Coupang Eats' Campaign Strategy & Brand Planning, defining brand positioning and voice and driving multi-channel campaigns from go-to-market planning to creative briefs and media strategy. Own Creative Briefs, Audience Targeting, Budget Allocation, and Flighting Strategy to ensure alignment with business goals. Develop consumer insights, messaging narratives, Communications Architecture, and ensure consistency and differentiation of the brand across channels. Lead a small Communications Planning team and collaborate with related departments to improve planning processes, operations, and learning agendas.
Required Qualifications
- Brand strategy
- Campaign planning leadership
- Experience across Traditional and Digital Media
- 360 Media Channel understanding
- Cross-functional collaboration
- Leadership of a small Communications Planning team
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