Principal Analyst, Marketing, Media & Ad Tech Briefings
$160,000–$170,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Lead a high-performing team of analysts and set direction for daily briefings and real-time reports on marketing, media, and ad tech. Author daily newsletter articles, high-impact reports, and presentations that provide definitive takes on industry challenges, while creating engaging data-centric charts and graphics. Act as the final authority on all published content, ensuring every briefing is persuasive and forward-looking. Partner with product, sales, and data teams to refine content strategy based on subscriber engagement and email performance metrics. Serve as the face of EMARKETER by representing the brand at major industry events, on social media, and across global news outlets.
Required Qualifications
- Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future.
- Candidates must be within commuting distance of our New York City office.
- Relocation assistance is not available.
- An exceptional communicator who can identify the 'so what' in business news and translate high-level concepts into high-impact, concise, and actionable insights.
- An industry authority who possesses a sophisticated understanding of the marketing, media and/or ad tech landscape and unique point of view that cuts through industry noise to provide original, must-read analysis.
- A visual storyteller with a sharp eye for data and the ability to translate complex datasets into compelling, high-impact visualizations that anchor and elevate our stories.
- An innovator who challenges the status quo, pilots new formats, and identifies untapped coverage opportunities.
- A strategic thinker who can balance creative intuition with market analysis, constantly iterating on products to meet the evolving needs of our audience.
- A metrics-driven leader who understands how to use audience metrics and industry data to anchor editorial decisions and prove ROI.
- A high-EQ mentor with the patience and technical skill to elevate the work of analysts at all experience levels.
- 5+ years of experience in an editorial or research leadership role, ideally within digital publishing or business intelligence.
- Extensive experience writing authoritative business content spanning marketing, media and/or ad tech topics, ideally in a high-velocity/daily production environment.
- A sophisticated understanding of the intersection between marketing, media, and generative AI.
- A track record of managing and coaching content contributors through direct, constructive feedback.
- Public speaking experience with client presentations, industry events, media appearances, and/or webinars.
- Strong logical reasoning and the ability to interpret complex datasets into a cohesive story.
- Experience using engagement data (Open Rates, CTR, etc.) to inform and pivot content strategy.
Desired Qualifications
- Ideally within digital publishing or business intelligence
- Ideally in a high-velocity/daily production environment
- A sophisticated understanding of the intersection between marketing, media, and generative AI
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