Principal Analyst — AI-Enabled Marketing Organizations
$141,000–$263,000 year
On-site · New York City, New York, United States or Cambridge, Massachusetts, United States
Job Summary
Principal Analyst role focused on how AI reshapes the marketing function, including impact on how work gets done, team organization, and marketing-led growth. Responsibilities include content planning, conducting primary research, publishing reports and multimedia content, applying Forrester’s frameworks to guide client challenges, establishing thought leadership, developing marketplace coverage, and collaborating with sales and analyst relations. Requires deep experience in senior marketing leadership, understanding of AI-driven changes in marketing roles and governance, and the ability to communicate insights to senior executives; travel ~25%.
Required Qualifications
- At least 10 years of experience in senior marketing, strategy, or marketing leadership roles at B2C or B2B2C organizations and/or marketing services firms.
- Demonstrated expertise in how marketing organizations are designed and run, including role definition, decision rights, workflows, and sourcing models.
- Deep understanding of how AI and automation are reshaping marketing work, skills, and accountability across the function.
- Practical experience applying (or advising on the application of) AI in marketing, including navigating tradeoffs between human judgment and machine-driven execution.
- A strong, differentiated point of view on how marketing organizations must evolve as AI scales.
- Experience advising CMOs and senior marketing leaders on complex organizational, capability, and transformation decisions.
- Ability to synthesize research and practitioner insight into clear, actionable guidance for senior executives.
- Established credibility as a thought leader through writing, speaking, or research related to marketing transformation and AI-driven change.
- Collaborative mindset and comfort working within an integrated research and advisory team.
- Willingness to travel about 25% of the time.
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