Principal Ad Research and Insights
$130,700–$205,200 year
On-site · Palo Alto, California, United States or Tustin, California, United States
Job Summary
Senior, strategic Principal Ad Research and Insights responsible for designing and executing primary research to demonstrate advertising effectiveness across HP Media Network. Translate data and research findings into insights, narratives, and case studies that enable advertisers to understand value and empower the Ad Sales organization to close new business. Surface data-driven proof points, uncover audience insights, and elevate HP Media Network’s market position through credible, actionable insights. Design end-to-end research (brand lift, purchase intent, messaging effectiveness, audience insights) with in-house or 3P vendors; produce sales-ready materials; partner with Ad Sales, Client Solutions, Ad Operations, and Product Marketing to align outputs with objectives; develop standardized frameworks for measuring ad effectiveness; identify trends to generate network-level insights; present findings to leadership; continuously improve methodologies to meet industry standards. Preferred familiarity with streaming/AVOD/OTT trends and enterprise accounts; strong problem-solving and collaboration skills; proficiency in Excel, PowerPoint, and related tools.
Required Qualifications
- Bachelor’s degree or equivalent experience
- 10+ years in Digital Media with experience in advertising research, media insights, or measurement
- Deep knowledge of advertising effectiveness measurement (brand lift, audience insights, campaign impact)
- Proven experience translating complex data into compelling insights, case studies, and client-facing narratives
- Strong analytical skills and ability to synthesize quantitative and qualitative data
- Experience partnering with Ad Sales or client-facing teams to support go-to-market strategies
- Excellent communication and presentation skills with ability to influence stakeholders through data-driven storytelling
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook)
- familiarity with digital media ecosystems, ad formats, measurement challenges across devices and channels
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