President of Marketing - B2C
On-site · St. Louis, Missouri, United States
Job Summary
Lead all direct-to-consumer marketing efforts across 8 markets and drive growth through high-performance direct-response strategies. Own the execution and performance of the marketing organization, ensuring channel ROI and qualified appointments, while overseeing call center operations, canvassing, traditional marketing and other direct-to-consumer initiatives. Provide strategic direction, mentorship, and accountability to marketing leaders, collaborate with the Chief Marketing Officer on growth initiatives, and build scalable systems and processes across markets. Develop leaders, drive accountability, and delegate responsibilities to manage the department from a strategic, enterprise-level perspective. Travel may be more frequent during onboarding and market assessments but is expected to stabilize based on operational needs.
Required Qualifications
- Proven success leading high-volume direct-to-consumer or direct-response marketing organizations
- Demonstrated ability to build, lead and develop high-performing teams
- Strong analytical mindset with the ability to translate data into actionable business decisions
- Experience managing multi-channel marketing campaigns and significant marketing budgets
- Experience within home improvement, remodeling or related consumer services industries is beneficial but not required
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