Prepaid Sales Channels & Experience Specialist
On-siteGuatemala City, Guatemala, Guatemala
Job Summary
Design and continuously improve the consumer purchase experience across all sales channels, ensuring product availability, clear value communication, and consistent acquisition. Evaluate physical and digital channels to identify improvement opportunities, while monitoring product visibility and accessibility against company standards. Develop methodologies for customer experience assessment through field visits, mystery shopping, and e-commerce analysis. Analyze market trends and competitor strategies to propose innovative initiatives strengthening brand competitiveness. Create performance indicators for purchase experience and channel execution, generating periodic reports for decision-making. Track improvement initiatives to verify consumer impact and recommend necessary adjustments.
Required Qualifications
- 3 a 5 años de experiencia profesional en una o más de las siguientes áreas: Trade Marketing, Customer Experience (CX), Category Management, Sales Excellence, Marketing de consumo masivo, e-commerce o Gestión de canales
- Experiencia realizando análisis de información comercial y de mercado para identificar oportunidades de mejora
- Participación en proyectos de mejora de procesos, experiencia del cliente, ejecución en punto de venta o transformación comercial
- Capacidad para coordinar iniciativas con equipos comerciales, marketing y distribuidores sin tener personal a cargo
- Buen dominio de Excel y Power BI, con capacidad para convertir hallazgos en recomendaciones accionables
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