Praktikum User Experience Design | Conversion Rate Optimisation (w/m/d)
HybridBiberach an der Riß, Baden-Wurttemberg, Germany
Job Summary
Conduct UX audits and funnel analyses on E-Commerce shops using GA4, heatmaps, and session recordings to identify conversion levers. Develop hypotheses for CRO and actively support the conception of A/B tests, from wireframing product pages and checkouts in Figma to analyzing test results and impact. Perform competitive research on UX positioning and psychological triggers, while contributing to onboarding preparation for new client projects and strategic roadmap planning. Gain direct insight into strategy calls and collaboration with established brands like Recaro and Liebscher & Bracht. Engage with behavioral design principles and performance tracking metrics to drive measurable improvements in online store profitability.
Required Qualifications
- Student in Design, Medien, Wirtschaft, Psychologie, Informatik oder vergleichbarem Studiengang
- Möglichkeit eines freiwilligen Praktikums
- echtes Interesse an UX, E-Commerce und Conversion-Optimierung
- analytisches Denken
- Strukturiertes Arbeiten
- Eigenständige Arbeitsweise
- Verantwortungsübernahme
- Lust, tief in Daten, Nutzerverhalten und Testing-Systeme einzutauchen
- Lust, zu denken, was andere denken
- Erfahrung mit Figma
Desired Qualifications
- Erste Erfahrungen mit Analytics-Tools und Shopify
- Interesse an Performance Marketing
- Sicherer Umgang mit AI-Tools für Recherche, Strukturierung und Ideengenerierung
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