PR Senior Account Executive - Luxury Travel & Lifestyle
HybridLondon, England, United Kingdom
Job Summary
Manage a portfolio of PR accounts by researching, writing, and distributing press releases, features, and case studies while proactively identifying opportunities for compelling media coverage. Build and maintain relationships with journalists, influencers, and industry contacts to sell stories, brief media, and support interviews and presentations. Handle incoming media enquiries, develop targeted media lists, and monitor coverage to identify trends and relevant activity. Support the delivery of press trips, trade shows, and client events, ensuring accurate record-keeping of media contacts and campaign results. Represent the firm at industry events, including occasional activity outside standard office hours.
Required Qualifications
- At least 12 months' experience in PR at Account Executive level, or equivalent experience in a similar communications role
- Excellent written and verbal communication skills, with the ability to produce engaging, accurate and concise copy
- Strong media relations skills and an understanding of what makes a story relevant and compelling to journalists
- The creativity and commercial awareness to identify opportunities beyond traditional press releases and standard PR activity
- The ability to manage your own workload, prioritise effectively and work to deadlines
- Confidence communicating with clients, journalists and colleagues at different levels
- A proactive approach, with the initiative to identify potential issues and opportunities and take action
- Strong attention to detail and excellent organisational skills
- Confidence using Microsoft Office and relevant PR, database and media monitoring tools
Desired Qualifications
- A genuine interest in media, current affairs, travel, luxury and lifestyle
- Previous knowledge or experience in the travel industry
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