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Sporty GroupPosted 1 month ago

PR Coordinator

On-siteMadrid, Madrid, Spain

Full TimeSenior LevelMedium

Job Summary

Execute the company's global communications strategy by managing relationships with PR agencies, journalists, and internal stakeholders across Africa, Europe, and Latin America. Develop and distribute press releases, media advisories, and executive communications while coordinating media outreach for product launches, partnerships, and major sporting events. Build strong connections with industry influencers and broadcasters, prepare briefing documents and talking points, and monitor international media coverage to provide regular analysis. Support senior leadership in crisis communication planning and thought leadership content, ensuring consistent messaging across all corporate digital channels and events.

Required Qualifications

  • 3–5 years of experience in Public Relations, Corporate Communications or Media Relations
  • Native English speaker or fully bilingual
  • Excellent writing, editing and storytelling skills
  • Strong understanding of international media landscapes
  • Experience managing external PR agencies
  • Proven ability to manage multiple projects simultaneously under tight deadlines
  • Outstanding organisational and stakeholder management skills
  • Experience supporting senior executives and leadership communications

Desired Qualifications

  • Previous experience within the sports industry, sports media, sports rights, entertainment or a fast-growing international brand
  • An exceptional communicator with outstanding written English
  • Passionate about sport and the global sports industry
  • Comfortable operating in a dynamic, entrepreneurial environment
  • Able to balance strategic thinking with flawless day-to-day execution
  • Naturally proactive, curious and solutions-oriented
  • Highly organised, detail-driven and capable of managing competing priorities
  • Confident interacting with senior executives, international partners and media

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