PR & COMMS. Specialist
On-site · Shanghai, Shanghai, China
Job Summary
PR & COMMS Specialist at H&M Group with responsibility for optimizing and executing local PR and communications strategies aligned to global plans, managing media relations, press materials, crisis and internal communications, and collaboration across internal teams and external agencies. Lead activations, media outreach, event planning, and monitoring of PR performance; build relationships with media, influencers, and industry stakeholders; ensure brand tone of voice and local relevance, while supporting business objectives and brand visibility in the fashion/retail sector.
Required Qualifications
- Degree in Communications, PR, Marketing, or related field (or equivalent experience)
- Minimum 7 years' experience in PR and/or communications, preferably within fashion, retail, or consumer brands
- Strong internal and external communication and stakeholder management skills
- Skilled in digital and omni-channel communication
- Experience in event management (planning and execution of activations)
- Knowledge of latest fashion trends and insights
- Excellent written and verbal communication skills in English; additional languages as required per market
- Proficiency in Microsoft Office (Word, PowerPoint, Excel)
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