PPC Strategist
RemoteUnited States or South Africa
United States or South AfricaRemoteContractSenior LevelTECHSmall
ContractSenior LevelSmallTECH
Job Summary
Lead strategy and execution for PPC clients across multifamily, B2B, and technical verticals by building media plans, managing Google Ads, Meta, and Microsoft campaigns, and auditing performance daily. Join sales calls to validate scope and pitch technical recommendations while overseeing contractors and ensuring attribution accuracy via GA4 and GTM. Own client performance across paid and organic channels, prepare monthly reports with clear takeaways, and present summaries directly to clients. This senior hybrid role blends strategic ownership with hands-on paid media execution for a scaling agency portfolio.
Required Qualifications
- 5+ years of hands-on experience managing Google Ads campaigns, with first-party data proving results (CTR, CPL, ROAS, rankings)
- 4 to 7 years of experience in PPC, SEO or multi-channel full-funnel strategy, including experience managing paid and organic channels concurrently
- Proficient in Google Ads Editor, Google Keyword Planner, GA4 and Google Search Console
- Strong understanding of campaign structure, bidding strategy, optimization and ROI tracking
- Ability to create and articulate strategic recommendations to clients and AEs
- Demonstrated ability to oversee execution teams and manage deliverable quality
- Strong analytical skills and the ability to diagnose performance issues quickly
- Excellent communication and collaboration skills in a remote team environment
- Must be available for weekend shifts
- Must be able to lift 50 lbs
Desired Qualifications
- Google Ads Certification
- Agency experience managing multiple clients at once
- Experience with Meta Ads, LinkedIn Ads and Microsoft Ads
- Experience joining sales calls and influencing close rates
- Familiarity with multifamily, real estate or high-intent lead generation
- Understanding of landing page optimization and CRO
- Experience with project management tools such as Jira, ClickUp or Asana
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