PPC Specialist
$60,000–$80,000 year
On-siteIndustry, California, United States
Job Summary
Manage day-to-day paid marketing activities across Amazon, Wal-Mart, and Google platforms, including campaign planning, implementation, budget management, and performance optimization. Track and report on all KPIs, analyze competitor strategies, and monitor web analytics dashboards to align with company goals. Plan and execute data-driven PPC strategies while maintaining keyword bids, daily/monthly budget caps, and negative keywords. Actively test keywords, ad copy, and landing pages to drive efficiency and growth, developing A/B tests and assisting in landing page development. Generate weekly and monthly reports on major metrics and communicate project status and results to management. Maintain awareness of industry trends and developments.
Required Qualifications
- 3+ years of experience in Paid Search (PPC) account management
- Proven in-depth expertise running successful campaigns on Amazon
- Strong tracking, analytics, and reporting skills, including Google analytics
- Exceptional communication skills (both written and verbal)
- Strong attention to detail and organizational skills
Desired Qualifications
- Bachelors' Degree in Marketing, advertising, or related fields preferred
- Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)
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