PPC Specialist
RemoteMexico or Argentina
Job Summary
Own paid media performance across Google Ads, Local Services Ads, Meta Ads, and landing pages for a multi-location home services business. Manage MCC accounts, build and optimize search campaigns, and conduct keyword research to reduce wasted spend. Design and A/B test landing pages using Unbounce or Instapage to improve conversion rates and launch location-specific assets. Analyze CPL, CPA, ROAS, and conversion data to provide actionable recommendations that drive qualified lead volume and lower acquisition costs. Collaborate with marketing leadership on campaign priorities and budget allocation while continuously testing bidding strategies and ad copy.
Required Qualifications
- 3+ years of hands-on PPC management experience
- Google Ads
- Google Search Campaigns
- Local Services Ads (LSAs)
- Experience managing multi-location or franchise-style advertising accounts
- Experience working with Google Ads MCC structures
- Hands-on experience with landing page platforms such as Unbounce
- Hands-on experience with landing page platforms such as Instapage
- Experience managing significant monthly advertising budgets
- Strong analytical, reporting, and optimization skills
- Ability to independently identify issues and implement improvements
Desired Qualifications
- Experience in Home Services
- Experience in Plumbing
- Experience in HVAC
- Experience in Roofing
- Experience in Restoration
- Experience with Google Business Profile (GBP)
- Experience with CallRail
- Experience with CallTrackingMetrics
- Experience with pay-per-lead platforms
- Basic HTML/CSS knowledge
- Experience using AI tools and marketing automation platforms to improve campaign performance
- Meta Ads
- Develop audience targeting and retargeting strategies
- Support lead generation, engagement, and brand awareness campaigns
- Collaborate with creative teams to improve ad performance through testing and optimization
- Experience building and optimizing campaigns across Facebook and Instagram
- Experience conducting A/B testing on headlines, forms, calls-to-action (CTAs), and layouts
- Experience launching new location-specific and service-specific landing pages
- Experience building weekly and monthly campaign performance reports
- Experience tracking and analyzing Cost Per Lead (CPL), Cost Per Booked Job, Conversion Rate, and Return on Ad Spend (ROAS)
- Experience identifying trends, optimization opportunities, and performance issues
- Experience providing actionable recommendations backed by campaign data
- Experience presenting insights to leadership
- Results-oriented and highly analytical mindset
- Comfortable managing multiple campaigns and markets simultaneously
- Strong ownership mindset with minimal supervision
- Excellent problem-solving and optimization skills
- Data-driven decision-maker focused on business outcomes
- Continuously learning and adapting to platform updates and industry trends
- If you're passionate about paid media
- Thrive on optimizing campaign performance
- Enjoy turning advertising spend into measurable business growth
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