PPC Manager
$70,000–$80,000 year
On-siteIndustry, California, United States
Job Summary
Plan, execute, and optimize PPC campaigns across Google, Amazon, Meta, Bing, and other platforms. Manage keyword research, targeting, bidding strategies, and ad copy creation while overseeing daily budgets and monitoring performance in real time. Develop strategies to improve quality scores, click-through rates, and conversion rates through A/B testing on ads, landing pages, and targeting. Provide regular reporting on KPIs and collaborate with creative, content, and e-commerce teams to align ads with product launches. Stay current on digital advertising trends and ensure campaigns comply with platform policies and brand guidelines.
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience managing PPC campaigns (Google Ads, Amazon Advertising, or equivalent)
- Strong understanding of keyword research, bidding strategies, and conversion optimization
- Proficiency with analytics tools (Google Analytics, Amazon Advertising Console, etc.)
- Advanced skills in Excel/Google Sheets for campaign reporting and analysis
- Exceptional analytical skills and ability to interpret large datasets into actionable insights
- Strong organizational and communication skills; ability to manage multiple projects simultaneously
- Proven track record of improving ROI and scaling campaigns
Desired Qualifications
- Bachelor's degree in Marketing, Business, or related field (preferred)
- Experience with PPC tools (e.g., SEMrush, Helium 10, Kenshoo, Skai) a plus
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