PPC Manager
On-siteBelgrade, Central Serbia, Serbia
Belgrade, Central Serbia, SerbiaOn-siteFull TimeSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Conduct research and analyze data to identify effective keywords and targeting strategies for paid advertising campaigns. Develop, implement, and optimize campaigns across Google Ads, Bing Ads, and social media channels to drive traffic and conversions. Monitor performance metrics regularly to identify improvement opportunities and adjust strategies accordingly. Manage ad spend to maximize ROI while collaborating with marketing team members to ensure campaign consistency. Stay current with the latest PPC trends and best practices to continuously improve campaign effectiveness.
Required Qualifications
- Proven experience as a PPC Specialist or similar role
- Solid understanding of PPC advertising principles
- Solid understanding of PPC advertising best practices
- Solid understanding of keyword research
- Solid understanding of audience targeting
- Highly analytical mindset
- Strong data analysis skills
- Ability to interpret campaign metrics
- Ability to adjust campaigns based on metrics
- Strong attention to detail
- Ability to manage multiple campaigns simultaneously
- Excellent communication skills
- Teamwork skills
- Knowledge of Google Analytics
- Knowledge of other analytics tools
Desired Qualifications
- Bachelor's degree in Marketing
- Bachelor's degree in Advertising
- Bachelor's degree in a related field
- Google Ads certification
- Bing Ads certification
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