PPC Manager
$18,000–$24,000 year
Remote
RemoteFull Time$18,000–$24,000 yearSmall
Full TimeSmall
Job Summary
Launch and optimize PPC campaigns across Google, Bing, and social platforms while managing expenses and ensuring strict budget adherence. Write expert ad copy, create compelling display assets, and implement goal tracking to verify transparent reporting for clients. Analyze performance data, pinpoint issues, and calculate ROI to execute action plans that meet defined success metrics like ROAS and CPA. Keep abreast of industry trends and provide strategic feedback to the team. Take full ownership of new or existing accounts, setting up tracking and defining goals from the ground up.
Required Qualifications
- Must have at least 5+ years of recent experience managing Google Ads campaigns (preferably in an agency environment)
- Building and running both lead gen and shopping campaigns
- Proficiency in keyword analysis, conversion analysis, and landing page analysis
- Experience in data analysis and reporting
- Working knowledge of analytics tools (Google Analytics)
- Sound communication and facilitation skills to manage projects and positively influence collaborators
- Strong sense of ownership, drive and urgency
- Google Ads Certification
- Expert in written and verbal English
- Be able to write expert ad copy in English
- Launching and optimizing PPC campaigns
- Make sure tracking is set up for transparent reporting for team and clients
- Creating compelling ad copy and directing the creation of display ads
- Managing campaign expenses, staying on budget, and estimating monthly costs
- Analyzing performance and implementing appropriate action plans to achieve target metrics
- Calculating and proving ROI for your clients
- Implementing and verifying goal tracking
- Keeping abreast of PPC and SEM trends
- Must be an expert on Google
- Must be an expert on LSA
- Must be an expert on Search
- Must be an expert on Display
- Must be an expert on Retargeting
- Must be an expert on Merchant Center
- Must be an expert on GMB
- Must be an expert on Youtube
- Must be an expert on Bing
- Must be an expert on Adroll
- Must be an expert on Facebook/IG
- Must be an expert on Call Tracking Metrics
- Must be an expert on Google Analytics
- Must be an expert on Google Tag Manager
- Must be able to set up a new account and all tracking for it perfectly
- Must be able to clearly define and track goals, and fix tracking when necessary
- Must be able to justify work done as a direct result of effort
- 100% remote full-time job
- Working schedule is 9 am - 5 pm EST (in 3-4 months it could be flexible)
Desired Qualifications
- Experience utilizing Google Tag Manager
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