PPC Innovation & Delivery Lead
$41,010–$52,727 year
HybridCambridge, England, United Kingdom
Job Summary
Execute daily campaign management across Paid Search, Paid Social, and Affiliates, optimizing performance and maintaining deep technical expertise in the digital mix. Manage complex feed structures, creative ad builds, and asset delivery while constructing robust reports and supplying raw performance data to the Client Strategy team. Translate strategic briefs into flawless executions, conducting regular creative audits to identify algorithmic rewards and testing variations to squeeze maximum performance. Proactively hunt for efficiencies by adopting AI tools and automating workflows, ensuring all assets meet platform-specific requirements for safe zones and file sizes. Record time in Scoro to track efficiency gains and adhere to GDPR compliance guidelines.
Required Qualifications
- Cross-Channel Platform Mastery
- Paid Search expertise
- Paid Social expertise
- Affiliate Marketing expertise
- Feed management
- Creative ad builds
- Asset management
- Data reporting construction
- Data methodology
- IMRG knowledge
- Market Explorer knowledge
- Similarweb knowledge
- Tier 1 client meeting attendance
- Self-starter mindset
- Agile problem solving
- AI adoption
- AI tool implementation
- Platform update monitoring
- Algorithmic change awareness
- Beta feature awareness
- Personal development plan ownership
- Technical skill building
- Platform certifications
- Multi-channel expertise
- Agile prioritisation
- Adaptability
- Strategic brief translation
- Technical pushback capability
- Tech integration
- Operational process adherence
- Operational process improvement
- Static asset creation
- Video asset creation
- Granular creative performance analysis
- Creative performance audits
- Algorithmic reward identification
- Concepting
- Testing methodology
- Variation production
- Hook tweaking
- Text overlay swapping
- End card testing
- Platform-specific asset optimisation
- Safe zones knowledge
- Aspect ratios knowledge
- File size knowledge
- Meta platform requirements
- TikTok platform requirements
- Genie Goals Behaviours
- Hunger To Solve Problems And Think Differently
- Collective Wisdom
- Time recording in Scoro
- GDPR compliance
- Data protection compliance
- Security compliance
Desired Qualifications
- Remote Working Allowance
- Flexible Working
- 25 Days Annual Leave
- Bank Holidays
- Enhanced Absence and Family Leave Policies
- Workplace Pension
- Employee Referral Scheme
- Electric Car Scheme
- Cycle to Work Scheme
- Genie Academy
- Quarterly Social Events
- Access to Spill
- Wellness Activities
- Wellbeing Perks
- Genieversaries
- Diversity, Equity & Inclusion
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.