PPC Expert
HybridIslamabad, Islamabad, Pakistan
Job Summary
Plan, launch, and manage PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads for a portfolio of healthcare technology clients. Monitor performance to optimize bidding strategies for CPA, ROAS, and conversion objectives while ensuring compliance with healthcare advertising policies. Conduct keyword research, audience segmentation, and A/B testing on ads and landing pages to maximize ROI. Collaborate with Marketing, SEO, and Design teams to develop data-driven strategies that improve lead generation and align with broader initiatives. Prepare performance reports with actionable insights for stakeholders and maintain accurate conversion tracking using GA4 and GTM.
Required Qualifications
- 2–4 years of hands-on experience managing PPC and paid media campaigns
- Proven experience managing multiple advertising accounts and achieving CPA, ROAS, and lead generation targets
- Strong expertise in Google Ads (Search, Performance Max, Display) and at least one paid social platform (Meta or LinkedIn)
- Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and campaign attribution
- Strong analytical and problem-solving skills with the ability to interpret performance data and optimize campaigns
- Experience managing advertising budgets across multiple campaigns simultaneously
- Excellent organizational, communication, and time management skills
- Detail-oriented with the ability to work independently in a fast-paced environment
Desired Qualifications
- Experience managing paid media campaigns for healthcare, medical, wellness, or health technology organizations
- Familiarity with Google Healthcare Advertising Policies, LegitScript certification, and HIPAA-compliant advertising practices
- Google Ads and/or Microsoft Advertising certifications
- Experience with conversion rate optimization (CRO), landing page optimization, and A/B testing tools
- Understanding of both B2B (Health SaaS) and B2C (patient acquisition) paid marketing funnels
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