Portfolio Marketing Manager
On-siteHong Kong, Hong Kong
Job Summary
Lead portfolio strategy, direction, and development to capture market opportunities and ensure sustainable business growth aligned with overall strategy. Develop pricing strategies in coordination with Finance and Commercial Planning while executing comprehensive marketing strategies to drive portfolio performance. Analyze market trends, consumer behavior, and feedback to identify gaps, develop product strategies, and confirm critical research needs for brand positioning improvement. Facilitate new product introductions, coordinate cross-functional efforts, and lead go-to-market deployment planning and activations. Manage portfolio budgets effectively and ensure all brand activities comply with local laws and company principles. Requires a degree in Business, Marketing, or Economics, at least five years of relevant experience in marketing (FMCG highly desirable), and exceptional communication skills to influence stakeholders.
Required Qualifications
- Degree in Business, Marketing, Economics, or other relevant discipline
- At least 5 years of relevant working experience in marketing
- Ability to develop networks and relationships internally and externally
- Excellent analytical skills
- Good sense of business
- Exceptional communication skills, both written and verbal
- Ability to effectively present ideas and influence stakeholders at all levels of the organization
Desired Qualifications
- Experience in the FMCG industry
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