Portfolio Growth Analyst - Unilever Prestige

Analyze e-commerce performance across brand DTC sites, including traffic, conversion rate, AOV, customer acquisition, and retention metrics. Identify cross-brand patterns and trends impacting portfolio growth by diagnosing performance shifts and investigating root causes. Monitor trends in new customer acquisition, repeat purchase behavior, and loyalty performance to understand retention dynamics. Surface opportunities to improve conversion, acquisition efficiency, and repeat purchase rates by translating data into actionable insights for brand teams. Develop portfolio dashboards and reporting frameworks that track key e-commerce KPIs, supporting monthly business reviews with data-driven narratives. Evaluate marketing initiatives and on-site optimization efforts to identify opportunities for improving the customer journey.