PMC: Director, Growth Marketing

Own customer contact strategy across PMC's portfolio with emphasis on email marketing and newsletter programs. Develop scalable frameworks for contact cadence, segmentation, targeting, messaging, testing, and audience journeys across 20 brands. Partner with brand, editorial, audience, and creative teams to optimize 200+ newsletter programs for engagement, retention, and conversion. Expand channel strategy beyond email to include SMS, browser/web notifications, and audience extension into paid social targeting plans. Create recommendations for how owned-channel engagement signals can inform downstream paid and performance marketing strategies. Advise brands on lifecycle and contact best practices while balancing portfolio-level governance with brand-level nuance. Work directly with creative teams to evaluate and improve email templates, modular design systems, and message presentation. Use data and testing to identify opportunities in open rate, click-through rate, conversion, retention, and overall audience engagement. Establish testing roadmaps and measurement frameworks across channels and brands. Help standardize best practices, playbooks, and operating rhythms across the portfolio. Collaborate closely with internal stakeholders and platform partners to maximize the value of Zeta Global tools and capabilities.