PLG Analytics Lead
On-siteMexico City, Mexico City, Mexico
Job Summary
Build and maintain the PLG data infrastructure, including datasets powering end-to-end funnel analytics from acquisition through retention. Partner with data engineering to develop a single source of truth for PLG performance data and define key metrics like CAC, LTV, and trial conversion. Lead complex funnel diagnostics and execute A/B experiments with statistical rigor to identify conversion gaps and high-impact opportunities. Translate complex analytical findings into clear narratives for director-level stakeholders across Marketing, Product, and Sales. Coach junior team members and participate in the ongoing development of the team-level PLG analytics roadmap.
Required Qualifications
- 5–7 years of experience in growth analytics, digital marketing analytics, or product analytics, preferably in a SaaS or B2B environment
- Expert proficiency in SQL
- Advanced Tableau or equivalent data visualization tool
- Working knowledge of dbt
- Demonstrated experience leading end-to-end analytical projects independently — from scoping through delivery — in ambiguous, fast-moving environments
- Strong working knowledge of A/B testing and experimentation design, including statistical significance, power analysis, and causal inference techniques
- Experience building or contributing to data pipelines and datasets in collaboration with data engineering teams
- Solid understanding of PLG or self-serve SaaS funnels, including conversion metrics, funnel diagnostics, and attribution modeling
- Strong communication skills — able to lead discussions with senior stakeholders and present complex findings with clarity and confidence
- Familiarity with AI tools and the ability to apply them to improve analytical workflows and efficiency
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