Planning Exec - B2B
On-siteLondon, England, United Kingdom
Job Summary
Develop a baseline of media planning knowledge across channels and learn DE+I planning and carbon-conscious media strategies. Run and analyse reports including competitive and audience insights while staying on top of industry trends. Manage campaign fundamentals by updating schematics, providing media plans to clients, and assisting with financial processes such as PO trackers and reconciliations. Coordinate regular meetings with clients and creative agencies, collating documents and updating internal status reports. Work closely with activation teams to deliver tactical plans and respond to stakeholder requests accurately and timely.
Required Qualifications
- Have a basic understanding and competence in MS Office – PowerPoint and Excel in particular.
- Develops an awareness and curiosity about media and marketing industry including trends and challenges or concepts.
- Research wider industry and shows ability to summarise information into findings to be shared.
- Develops a broad understanding of industry tools, technology, techniques and systems as well as application. E.g TGI, Adintel, Pathmatics
- Can run simple tasks independently and either present to clients direct or package for wider team.
- Asks questions and performs routine or basic analysis to define problems.
- Generates some solutions in own area of work and suggests additional sources of information to further investigate problems.
- Seeks a variety of perspectives and inputs and probes for more information to fully understand the problem and wider impact.
- Provides communication support for troubleshooting issues internally and externally with third parties.
- Has a good understanding of how the agency operates and works with their clients.
- Knows about the client's business and who the key decision makers are there.
- Has good understanding of agency and client and their business goals and challenges.
- Builds a working knowledge of market trends effecting the client (and agency).
- Responds to stakeholder requests in an accurate, timely and professional manner and seeks to have a good understanding of client needs and challenges.
- Seeks relevant information to ensure own understanding of complex information.
- Assists team members in the creation of routine communication materials (e.g., policies & procedures, guidelines, presentations, messages).
- Provides accurate information and learns how to simplify complex information.
- Adapts communication style and method to the audience.
- Applies subject matter knowledge to answer technical questions clearly and concisely and limits jargon.
- Learns and demonstrates a concern for what is expected regarding accuracy and thoroughness, so that sufficiently detailed information is logged correctly.
- Manages the implementation of campaigns, including compliant approvals and finance. E.g PO and creative trackers
- Delivers accurate reports with basic insights.
- Assesses the relative importance of tasks and activities assigned.
- Applies judgment to make trade-offs on time when faced with competing demands.
- Demonstrates ability to manage several tasks and meet deliverables with minimal error.
- Please note this is a UK based role and requires individuals to have the right to work in this location
Desired Qualifications
- Develop a baseline of media planning knowledge across channels.
- Learn about DE+I planning and carbon conscious media.
- Learn and use media systems and tools including, but limited to, TGI, Pathmatics, Wavemaker Architect, AdIntel, etc.
- Run and analyse reports including competitive, audience insights, etc.
- Need an inquisitive and curious mindset, wanting to understand and learn more about media planning.
- Build your own knowledge by staying on top of the latest trends and news impacting the media industry.
- Learn the fundamentals of effective campaign management including updating schematics, providing media plans to clients, chasing creative, etc.
- Assist with financial processes e.g. PO trackers, bookings, reconciliations, queries.
- Work closely with activation teams to deliver responses and tactical plans.
- Update internal and external status reports.
- Coordinate the regular meetings with the client and creative agency and collation of documents for those meetings.
- Work with your line manager to your objectives and goals in line with your role and agency vision.
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