Physician Liaison
On-site · Coldwater, Michigan, United States
Job Summary
Physician Liaison to build and sustain referral networks within the healthcare community, increase patient volumes, and support revenue growth. Responsibilities include developing a robust pipeline through B2B outreach, cold calling, networking, and community engagement; fostering trusted relationships with physicians, surgeons, case managers, and other referral sources; executing regular outreach to secure new referrals and achieve growth goals; ensuring responsive service for referring providers; maintaining detailed CRM activity; staying informed about hospital departments and programs to effectively promote offerings; collaborating with the Industry Relations Director to align strategies; prioritizing key accounts and reporting insights to leadership. Requires a Bachelor’s degree in Marketing, Business, Health Sciences, or equivalent experience and a minimum of two years in sales or business development, preferably in healthcare. Strong communication, analytical, presentation, project management, organizational, and time-management skills; ability to work independently; attention to detail; commitment to patient confidentiality and healthcare compliance; and strong interpersonal skills for cross-team collaboration. The employer emphasizes equal opportunity employment and a positive, professional, results-driven workplace.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Health Sciences, or equivalent experience
- Minimum two years of sales or business development experience, preferably in healthcare
- Excellent written and verbal communication skills
- Strong analytical and presentation abilities
- Effective project management, organization, and time-management skills
- Self-motivated with the ability to work independently
- Attention to detail and proper stewardship of company resources
- Commitment to patient confidentiality and sensitivity to healthcare compliance standards
- Strong interpersonal skills with the ability to collaborate across teams
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