Philanthropy Digital Content Specialist
HybridNew Orleans, Louisiana, United States
New Orleans, Louisiana, United StatesHybridFull TimeBachelors DegreeEnterprise
Full TimeBachelors DegreeEnterprise
Job Summary
Drive online content strategy to increase digital engagement and ROI across multiple channels. Draft, edit, and proofread marketing material for websites, social media, and blogs while managing online reputation and provider profiles. Collaborate with creative teams on design and functionality, analyze user behavior data to improve experiences, and oversee special web projects and initiatives. Manage marketing calendars for donor audiences and participate in strategic planning processes.
Required Qualifications
- Bachelor's degree in marketing, communications, advertising, writing, digital media or related field
- 5 years of experience in web management and content creation
- Strong writing and editing skills
- Knowledge of Associated Press (AP) style
- Effective verbal and written communication skills
- Ability to present information clearly and professionally to varying levels of individuals throughout health system
- High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics
- Knowledge of programming language, markup language, and digital visual effects including HTML, CSS, Javascript, and Adobe After Effects
- Knowledge of major social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and their analytics capabilities
- Advanced project management and organizational skills
- Strong analytical skills and ability to use logic to formulate solutions to problems
- Knowledge of user experience (UX)/user interface (UI) design and search engine optimization
Desired Qualifications
- 5 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics
- Experience with fundraising campaigns or fund development
- Experience with Emerging Networks and/or Blackbaud's Raiser's Edge
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