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WPP MediaPosted 1 month ago
EXPIRED

Pessoa Analista de Estratégia e Curadoria de Influência Pleno

On-siteSão Paulo, São Paulo, Brazil

Full TimeBachelors DegreeEnterprise

Job Summary

Develop integrated influencer strategies aligned with media and communication plans by building strategic frameworks, editorial clusters, and creator squads. Generate insights from data, cultural trends, and consumer behavior to define KPIs and optimize campaign performance. Map and select creators using tools like CreatorIQ, evaluate profiles qualitatively and quantitatively, and present casting recommendations to clients. Negotiate creator budgets, manage relationships with agencies, and coordinate with Media, BI, and Operations to ensure clear direction before execution. Participate in campaign checkpoints to propose optimizations. Requires a full or in-progress degree, agency advertising experience, and knowledge of digital media planning. Full-time hybrid role in Vila Leopoldina with competitive benefits.

Required Qualifications

  • Ensino superior cursando ou completo
  • Vivência em agências de publicidade
  • Conhecimento e experiência em mercado de influência em agência de publicidade
  • Experiência em planejamento e compra de mídia digital
  • Familiaridade com Excel

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