Performance Solutions Lead
HybridSingapore, Singapore
Job Summary
Become an expert at Pinterest campaign best practices and ads manager, enabling yourself to be your region's go-to resource for performance-related opportunities. Serve as the technical contact for sales to activate lower funnel campaigns, inclusive of product, auction, and implementation knowledge. Enable and mobilize sellers to pitch new performance products alongside campaign strategy at scale, focusing on performance automation. Analyze large amounts of ads manager and/or client MSOT data to strategize for the next performance opportunity. Be the performance guru to support pre-GA performance products on ensuring successful alpha and beta tests. Understand complex processes and products, distilling them into digestible formats for less technical audiences. Lead participation in global SME working groups to support pre-GA performance products and new technical integrations. Act as the go-to person for leadership on account planning, shopping strategy for key accounts, and revenue growth driven by shopping/lower funnel performance. Provide strategic thought leadership to top-tier clients to enable new performance products and create A/B testing learning agendas. Identify key issues facing clients and advertisers, developing proposed solutions through systems, processes, or people. Work with your region to adapt best practices to the local market and relay feedback to internal and external stakeholders. Apply AI assistants to structure complex, ambiguous performance questions, prototype hypotheses, and iterate on testing plans while validating outputs against source-of-truth reporting.
Required Qualifications
- 8+ years of relevant work experience within digital marketing, ad tech and ad operations
- 5+ years of both client facing and hands-on experience in platform relating to ad tech, ad ops, and/or campaign management
- 5 years in performance marketing either at a tech vendor, agency, or in-house client side
- Experience selling performance products and/or getting in-house buy-in adopt a performance product
- Experience with tagging and tracking QA and support, and working with HTML, CSS, or JavaScript
- Expertise in digital advertising and media sales including campaign optimization, analytical problem solving, sales facing experience, and product/platform knowledge
- Technical foundation with relevant experience in Search/Shopping/Display/Social advertising technologies
- Working knowledge of API implementation and benefits (ex. Conversion API)
- Expert knowledge of web analytics and e-commerce strategies to drive retail business (but not excluding other priority verticals as defined by the market)
- Bachelor's degree in a relevant field or equivalent relevant experience
- This position is not eligible for relocation assistance
- This role will need to be in the office or in front of our customers for in-person collaboration, typically 2 days per week, and therefore needs to be in a commutable distance to our Singapore City based office
Desired Qualifications
- A structured and detail-oriented thinker. You're as comfortable solving conceptual problems and creating frameworks to refine a team's thinking as you are getting into the weeds to understand how things work
- Strong communication skills. You can move seamlessly between conversing with engineers or frontline sales employees and lead presentations with senior leads
- An individual that thrives in a fast-moving environment and is independently capable of seeking information, corralling resources, and delivering results without waiting for direction
- Curiosity and openness to experimenting with new AI tools and workflows that improve performance, operational efficiency, and partner experience
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