Performance Media Planner - Paid Search + Paid Social
$53,000–$58,000 year
HybridMinneapolis, Minnesota, United States
Minneapolis, Minnesota, United StatesHybridFull Time$53,000–$58,000 yearSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Oversee and execute daily media campaigns across Google, Bing, YouTube, Facebook, LinkedIn, and other platforms, managing bid strategies, budgeting, and keyword research to meet performance goals. Lead end-to-end campaign planning, forecasting, and optimization while analyzing data to drive insights and recommend testing strategies. Summarize campaign status for internal and external stakeholders and occasionally develop POV content or case studies based on industry trends. This role requires strong analytical skills and proficiency in paid channels like Google or Facebook.
Required Qualifications
- 1+ years of paid social or paid search marketing experience
- Proficiency within at least one of the following paid channels: Google, Bing, Facebook/Instagram, Pinterest, or Amazon
- Strong analytical skills and attention to detail
- Results driven with a proven track record of driving performance
- Excellent written and verbal communication skills
- Ability to work independently as well as with a team
- Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
- Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
- Strong experience with Microsoft Excel
Desired Qualifications
- Bid management experience such as Marin or Skai
- Experience with Tableau of other data visualization platforms
- Feed management platforms: Feedonomics and Google Merchant Center
- Retail and e-commerce experience
- Proficiency within Google Analytics and/or Adobe
- Previous agency experience
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