Performance Marketing
$360,000–$360,000 year
Remote
Job Summary
Own full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, and native networks, while simultaneously driving traditional demand generation through direct mail, print, radio, CTV, and senior-center partnerships. Manage monthly budget allocations and defend spend decisions using blended CAC, channel-level ROAS, and cost per completed intake as your primary scoreboards. Direct creative concepting and testing iterations to ensure relevance for the 65+ audience, and define attribution infrastructure for offline-heavy funnels with no click-throughs. Personally manage $30K+/month across multiple individual channels, demonstrating depth in both digital and traditional spend. Build programs that reach prospects who never click an ad, ensuring attribution is sufficient to defend the investment.
Required Qualifications
- Personally managed $30K+/month in spend on multiple individual channels
- Direct experience on both digital and traditional/offline channels
- Track record with starting ROAS, ending ROAS, period, spend, and specific changes made
- Fluency in the analytics stack including GA4, ad platform reporting, a CRM (HubSpot), and spreadsheets or SQL
- Ability to test aggressively and kill own ideas quickly when data says to
Desired Qualifications
- Healthcare, Medicare, insurance, or another regulated-advertising category experience
- Marketing to seniors, or to adult children making decisions for a parent
- Direct response with a phone-based or human-assisted conversion path
- Experience building a channel from zero, not just optimizing an inherited one
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