Performance Marketing Strategy & Incentives Lead
$162,240–$166,400 year
On-siteSouth San Francisco, California, United States
Job Summary
Manage and support the execution of Genentech's Marketing Incentives Program, including experiment evaluation, scoring, rankings, and reporting. Evaluate optimization and experimentation submissions to provide leadership-ready recommendations for quarterly and annual awards. Develop, maintain, and enhance performance marketing dashboards, scorecards, and reporting frameworks while validating submissions against established statistical significance criteria. Partner with Marketing, Analytics, Finance, and Operations teams to improve experiment design, measurement methodologies, and optimization strategies. Monitor data integrity, reporting timelines, and measurement governance standards across multiple data sources. Identify opportunities for process improvement and scalable marketing measurement solutions. Support annual recognition programs through case study evaluations and scoring coordination.
Required Qualifications
- Bachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or related field
- 5+ years of experience in Performance Marketing
- 5+ years of experience in Marketing Analytics
- 5+ years of experience in Marketing Operations
- 5+ years of experience in Business Analytics
- 5+ years of experience in Digital Marketing Measurement
- Experience working with Marketing performance data
- Experience working with Experimentation frameworks
- Experience working with Dashboard reporting
- Experience working with Campaign measurement
- Strong understanding of Performance marketing principles
- Strong understanding of A/B testing methodologies
- Strong understanding of Statistical significance
- Strong understanding of Marketing attribution
- Strong understanding of Optimization frameworks
- Experience working cross-functionally with marketing, analytics, operations, and finance teams
- Strong analytical and problem-solving skills
- Excellent communication and stakeholder management abilities
Desired Qualifications
- Experience with Google Analytics 4 (GA4)
- Experience with Adobe Analytics
- Experience with Google Tag Manager
- Experience with SEO and organic search analytics
- Experience with Google Ads
- Experience with Meta Ads Manager
- Experience with LinkedIn Campaign Manager
- Experience with TikTok Ads
- Experience with Reddit Ads
- Proficiency with Tableau
- Proficiency with Power BI
- Proficiency with Looker
- Proficiency with Excel/Google Sheets
- Proficiency with SQL
- Experience running A/B Tests
- Experience running Multivariate Tests
- Experience running Geo Holdout Experiments
- Experience running Incrementality Testing
- Knowledge of pharmaceutical, biotech, healthcare, or regulated industries
- Experience with incentive programs, performance recognition programs, or governance frameworks
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