Performance Marketing Strategist
$81,000–$97,000 year
HybridStoughton, Massachusetts, United States
Job Summary
Own paid media strategy and execution across retail channels including Amazon, Walmart, and Target, managing campaign performance, optimization, and reporting to leadership. Build the operating system behind media operations by documenting decision-making processes, establishing bidding philosophy and keyword governance, and leveraging AI-enabled platforms to automate scale. Define reporting frameworks that tie media performance to revenue contribution and new-to-brand growth while coordinating with internal teams and external partners to deliver growth targets. This role requires travel for company-sponsored events and sits at the intersection of hands-on retail media practice and process design.
Required Qualifications
- Bachelor's degree
- 5+ years of hands-on paid digital advertising experience managing meaningful budgets across multiple platforms
- Valid driver's license in good standing
- Ability to travel on occasion via car, plane and train including overnight
- Bachelor's degree, ideally in Marketing, Business, or Analytics
Desired Qualifications
- agency experience
- Deep Amazon Ads expertise across Sponsored Products, Brands, and Display
- DSP and AMC
- Vendor Central 1P advertising
- SQP
- Brand Analytics
- Experience with at least one additional retail media platform (Walmart Connect, Target Roundel, Criteo, etc.)
- Proficiency with a third-party bid management or automation platform
- Experience using AI or automation to drive data-driven decisions
- Familiarity with Google Ads, Meta Ads, or TikTok Ads
- Passion for the sports industry
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