Performance Marketing Strategist (Part Time Contractor)
RemoteUnited States
Job Summary
Own and manage paid media strategy and execution across paid social, search, and display channels to drive customer acquisition and revenue growth. Serve as the primary liaison to the growth agency, managing campaign briefs, performance reviews, and accountability against KPIs including ROAS and CAC. Develop full-funnel media plans, budgets, and forecasts while leading creative briefings and A/B testing programs to optimize ad assets and landing pages. Analyze campaign performance to surface actionable insights and monitor competitive landscape shifts. Collaborate cross-functionally with brand, sales, and product teams to ensure integrated, insight-driven campaigns. This part-time contractor role offers fully remote flexibility with flexible scheduling.
Required Qualifications
- 3+ years of hands-on experience managing paid media campaigns across paid social and paid search
- 3+ years of experience working directly with a paid media or growth agency
- Proven track record of driving measurable results: customer acquisition, ROAS improvement, CAC reduction, and revenue growth through paid channels
- Deep platform proficiency in Meta Ads Manager, Google Ads, and TikTok Ads
- Strong analytical mindset: comfortable working with platform data, pulling reports, identifying trends, and translating insights into strategic action
- Experience managing paid media budgets and building media plans that balance efficiency with scale
- Solid understanding of creative strategy for paid media
- Excellent project management and communication skills
- Ability to work cross-functionally and manage multiple programs simultaneously in a part-time capacity
- Customer obsession: you think in acquisition outcomes and relentlessly advocate for efficient, high-quality spend
Desired Qualifications
- Direct-to-consumer experience
- Experience with additional platforms (Pinterest, YouTube, programmatic)
- Experience managing or supporting affiliate marketing programs, including affiliate network platforms, partner recruitment, and performance tracking
- Experience working with a direct-to-consumer brand in the parenting, baby, health, or connected device space
- Familiarity with subscription or recurring revenue business models and how paid media supports LTV-positive acquisition
- Experience with attribution platforms and tools such as Triple Whale, Northbeam, or similar
- A test-and-learn mindset with a track record of experimenting, iterating, and scaling what works
- Comfort working in a fast-paced environment with evolving priorities and a lean team
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