Performance Marketing Specialist - Spanish Market
$35,000–$50,000 year
HybridBarcelona, Catalonia, Spain
Job Summary
Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, and Meta, owning briefs, copy, and creatives end-to-end. Monitor daily performance, manage budgets and pacing, and run A/B tests to continuously optimise results while tracking core metrics like CPC, CPL, CAC, and ROAS. Collaborate with design and content teams to develop landing pages and lead magnets, ensuring message consistency across ad-to-page flows. Test new channels such as TikTok and programmatic, set up new campaigns, and localise activities for Spanish markets. Work with product, sales, and the performance lead to align campaigns with product launches and lead quality goals. Utilise mandatory AI tools like Zapier and Claude Code to drive efficiency.
Required Qualifications
- 3-5 years of experience in performance marketing, paid media, or digital marketing — agency or in-house
- Hands-on experience managing campaigns on at least one major platform (Google Ads, LinkedIn, or Meta), with a solid grasp of core metrics (CPC, CPL, CAC, ROAS)
- Data-driven mindset with strong attention to detail and the ability to manage multiple campaigns simultaneously
- Knowledge of marketing automations and AI tools is mandatory (Zapier, Claude Code, MCPs...)
- Full professional proficiency in English and Spanish
- Must be available for hybrid work: Split your time between working from home and collaborating in our Barcelona or Madrid HQ three days a week, with flexibility
Desired Qualifications
- Familiarity with marketing automation and CRM tools (e.g. HubSpot, Salesforce) is a plus
- SEO fundamentals is nice to have
- Experience in B2B SaaS, legal tech, or across Southern European markets is a plus
- Proactive, eager to learn, and comfortable operating with autonomy in a fast-paced startup environment
- Catalan, Italian or German is a strong plus
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