Performance Marketing Specialist
On-siteKuala Lumpur, Kuala Lumpur, Malaysia
Kuala Lumpur, Kuala Lumpur, MalaysiaOn-siteFull TimeSmall
Full TimeSmall
Job Summary
Manage day-to-day performance marketing campaigns across Meta and Google, executing search, shopping, PMAX, and demand gen strategies within established budgets. Monitor daily performance to flag anomalies, support MER and margin tracking by organizing data, and run structured A/B tests on audiences and placements. Coordinate creative briefs based on performance trends, maintain weekly optimization cadences including bid adjustments and audience refreshes, and ensure strict UTM hygiene across GA4 and Shopify. Execute prospecting, retargeting, and mega sale campaigns while preparing data views for manager review.
Required Qualifications
- 2–4 years in performance marketing
- DTC or eCommerce experience
- Hands-on experience managing campaigns with meaningful budgets
- Working knowledge of Meta Ads
- Working knowledge of Google Ads
- Comfortable with basic commercial concepts
- Solid Excel/Sheets skills
- GA4 familiarity
Desired Qualifications
- Experience in consumer electronics or high-consideration products
- Familiarity with Shopee, Lazada, TikTok Shop ecosystems
- Exposure to A/B testing frameworks
- Basic creative briefing experience
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