Performance Marketing Specialist
HybridMakati City, Metro Manila, Philippines or Makati, Cagayan Valley, Republic of the Philippines
Job Summary
Plan, set up, and manage paid digital campaigns across Meta, Google, YouTube, TikTok, Shopee, Lazada, and TikTok Shop to drive customer acquisition and sales. Monitor campaign performance, optimize key metrics such as click-through rate and cost per acquisition, and adjust budgets to stay within approved limits. Collaborate with Marketing, E-Commerce, Sales, and Creative teams to align campaigns with product launches, trade promotions, and seasonal initiatives like 7.7, 8.8, and 9.9. Track influencer and affiliate results using UTM links and promotional codes, then present performance insights and recommendations to stakeholders.
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Digital Marketing, Information Technology, or a related field
- 3+ years of proven experience in performance marketing, paid media, or growth marketing (agency or in-house)
- Deep hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, and programmatic platforms
- Proven track record managing on-platform advertising within Shopee, Lazada and Tiktok Shop
- Proficient in Google Analytics (GA4), Excel/Google Sheets, and data visualization tools (e.g., Looker Studio, PowerBI) with experience in data analytics and storytelling
- Ability to thrive in a fast-paced environment and quickly pivot strategies based on platform changes and real-time performance
Desired Qualifications
- Meta Certified Media Buying/Planning Professional
- Google Ads Certifications
- TikTok Academy certifications
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