Performance Marketing Specialist, Milan (12-month contract)
HybridMilan, Lombardy, Italy
Job Summary
Own day-to-day media buying, optimization, and pacing across Meta, YouTube, TikTok, LinkedIn, and search channels in Italy. Translate local priorities into concrete strategy and plans in partnership with Global Growth and Country teams. Set media mix, budget allocation, and experiment roadmaps while partnering with Data to run incrementality studies and interpret MMMs. Translate performance data into creative insights, manage creative rotation by scaling top assets and pausing low performers, and evaluate audience segmentation and bidding strategies. Lead CRO initiatives, improve marketing systems through automation and AI tooling, and champion best practices in modern content formats to drive incremental user growth.
Required Qualifications
- Proven hands-on experience in media buying and budget management across major platforms
- Strong optimisation mindset and confidence making data-driven decisions
- Proven experience collaborating with creative teams to improve performance through structured testing and iteration
- Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact
- Familiarity with MMM, lift studies, and incrementality testing
- Experience with creative testing frameworks or sprint-based experimentation
- Experience working iteratively with a creative team led by a creative strategist
- Experience improving funnels into Apps and Web based products
- Comfortable working cross-functionally in a remote, multi-market environment
- Italian speaking
- Good English
Desired Qualifications
- Feel for market context
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