Performance Marketing Specialist - Meta Ads
HybridMadīnat an Naşr, Cairo, Egypt
Job Summary
Manage and optimize Facebook and Instagram campaigns to drive customer acquisition, leads, and subscriptions. Set up, monitor performance, and scale successful ad strategies while maintaining efficient acquisition costs. Build diverse audience types including prospecting, retargeting, and lookalike segments. Test creatives, formats, and messaging to identify high-performing combinations. Analyze key metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS to inform data-driven optimizations. Prepare regular performance reports and share insights with the team. Work closely with creative and content teams to develop new assets. Stay current with Meta Ads updates and paid social trends.
Required Qualifications
- 2+ years of experience managing Meta Ads campaigns
- Hands on experience with Facebook Ads Manager and Instagram advertising
- Good understanding of audience targeting, prospecting, retargeting, and lookalike audiences
- Experience with campaign optimization, budget management, and scaling
- Good understanding of paid social metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS
- Experience with A/B testing and analyzing creative performance
- Strong analytical and data-driven mindset
- Ability to understand campaign performance and take the right actions based on data
- Good communication and teamwork skills
- Ability to work in a fast-paced, target-driven environment
Desired Qualifications
- Experience in EdTech, SaaS, e-commerce, or subscription-based businesses
- Experience working with lead generation or subscription funnels
- Familiarity with Meta Pixel and conversion tracking
- Experience with GA4 or other marketing analytics tools
- Basic knowledge of CRO and landing page optimization is a plus
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