Performance Marketing Specialist
On-siteJakarta, Jakarta, Indonesia
Job Summary
Plan, execute, and optimize performance marketing strategies across Google Ads, Meta Ads, and TikTok Ads to achieve business objectives. Manage end-to-end campaign execution including audience and keyword research, setup, and daily monitoring of bids, budget allocation, and targeting. Conduct deep performance analysis of metrics like CPC, CTR, and CVR to translate data into actionable optimizations. Run A/B tests on creatives, copies, and landing pages to improve campaign performance and lead quality. Prepare bi-weekly performance reports with key metrics, insights, and action plans while ensuring media budgets are allocated and spent efficiently. Stay updated on the latest trends and platform changes in paid channels.
Required Qualifications
- Minimum 2 years of hands-on experience managing paid campaigns, preferably in digital/tech, SaaS, or agency environment
- Strong experience in SEM / Google Ads (Search & Meta Ads)
- Experience running campaigns on Google Ads
- Experience running campaigns on Meta Ads
- Experience running campaigns on TikTok Ads
- Strong analytical skills with the ability to interpret data, build reports, and make decisions based on numbers
- Creative problem solver who can test different hypotheses and approaches to hit performance targets
- High eagerness to learn, stay curious, and proactively explore new ideas, and channels
- Strong communication skills, both written and verbal, and the ability to collaborate with cross-functional teams
Desired Qualifications
- Experience in SaaS and/or B2B marketing
- Experience running lead generation campaigns
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