Performance Marketing Specialist (Fintech/Payments)
On-siteLagos, Lagos, Nigeria
Job Summary
Develop and implement a detailed social media strategy to drive brand awareness and engagement across platforms like Facebook, Instagram, and LinkedIn. Create and schedule engaging content while monitoring channels to respond to inquiries and nurture the community. Set up and manage targeted online advertising campaigns on Google and Facebook to acquire new users and drive qualified leads. Analyze ad performance in real-time using A/B testing to optimize efforts and fine-tune strategies. Track and report on key performance indicators, including engagement, lead generation, and user acquisition, providing weekly insights and recommendations. Execute the go-to-market strategy for a consumer payment product as the team prepares for its upcoming launch.
Required Qualifications
- 3 - 5 years proven marketing experience
- ideally in fintech or consumer payments
- focus on product launches
- Hands on experience in PPC
- display ads
- social media ads
- SEO
- SEM
- email marketing tools
- Google Ads
- Google Analytics
- Facebook Ads Manager
- Experience in performance marketing
- user acquisition
- A/B testing for optimization
- Ability to create engaging content
- manage social media channels
- build a community
- work with cross-functional teams
- align messaging
- optimize customer touchpoints
- track and analyze marketing performance
- report on key metrics
- CAC
- CTR
- conversion rates
- Able to pivot quickly
- adapt strategies based on feedback
- adapt to market changes
- A strong understanding of consumer behavior
- market trends within the payments industry
- specifically in Nigeria
- tailor strategies that resonate with the target audience
- Ability to develop innovative marketing strategies
- stand out in a competitive landscape
- drive brand awareness
- Strong interpersonal and communication skills
- build partnerships
- collaborate with cross-functional teams
- engage with customers
- engage with stakeholders
- Capable of handling multiple projects simultaneously
- working under tight deadlines
- maintaining high attention to detail
- Proactive attitude
- flexibility to adapt to feedback
- changing circumstances
- prepare for the product launch
Desired Qualifications
- ideally in fintech or consumer payments
- focus on product launches
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