Performance Marketing Specialist
On-siteCairo, Cairo, Egypt or Amman, Amman, Jordan
Job Summary
Strategize, create, monitor, maintain, and optimize high-volume campaigns across Google AdWords, Facebook Ads Manager, and third-party digital media outlets. Oversee growth in performance by managing campaigns to meet client ROI goals and responding rapidly to optimization suggestions. Conduct continuous analysis and reporting on digital campaigns, calculating Cost Per Lead and adjusting spend to demand and seasonality. Craft pay-per-click text ads, implement A/B testing, and manage extensive bid management and lead generation initiatives. Requires minimum 2 years of relevant experience with solid Google Ads knowledge. Join a team at an award-winning agency in the GCC and Levant focused on bespoke digital strategies.
Required Qualifications
- Minimum 2 years of relevant experience
- Experience in Google AdWords
- Experience in Google AdWords Editor
- Experience in Google Analytics
- Keyword research
- Campaign buildout
- Ad creation
- A/B copy testing
- Extensive bid management
- Lead generation experience
- Vast experience in the Google Content Network
- Experience with overall Display Advertising
- Knowledge and experience in retargeting/remarketing
Desired Qualifications
- Marketing and Advertising background
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