Performance Marketing Specialist - Amazon Advertising
$75,000–$95,000 year
HybridSan Ramon, California, United States
Job Summary
Own day-to-day management and optimization of Amazon Advertising Sponsored Ads campaigns, developing structures aligned to business priorities and product lifecycle stages. Monitor performance daily across SKU, category, and portfolio levels to identify root causes behind trends, including content, promotions, and competitive factors. Build reporting frameworks connecting media performance to broader business outcomes and design testing plans across bidding, targeting, creative, and budget strategies. Partner with Sales, Merchandising, Content, and Demand Planning teams to ensure advertising strategies align with organizational goals while driving process improvements for scalability.
Required Qualifications
- Bachelor's Degree
- Concentration in Marketing or Business Administration
- At least 2-3 years of experience with Amazon, Advertising, Marketing, Retail Media, Ad Campaigns
- Demonstrated hands-on experience managing Sponsored Ads advertising campaigns in a professional or internship setting
- Proven experience managing retail media budgets and performance goals
- Deep understanding of Amazon marketplace advertising
- Experience managing advertising for large product catalogs (100+ active SKUs)
- Experience balancing advertising performance with responsible stewardship of marketing investment
- Strong analytical skills with the ability to identify drivers behind performance trends
- Advanced Excel proficiency including pivots, lookups, filtering, and data analysis
- Experience translating data into recommendations for business stakeholders
- Strong written and verbal communication skills
- Ability to prioritize multiple initiatives in a fast-paced environment
- Must be authorized to work within the US
Desired Qualifications
- Concentration in Business Administration
- Experience managing advertising for large product catalogs (100+ active SKUs)
- Experience balancing advertising performance with responsible stewardship of marketing investment
- Experience with Skai or similar retail media management platforms
- Experience in mattresses, furniture, home furnishings, or other large-item ecommerce categories (Amazon hardlines)
- Familiarity with Amazon Demand Side Platform (DSP) or additional retail media networks/DSPs
- Experience working directly with Amazon merchants, category teams, or supplier organizations
- Understanding of Amazon's merchandising, promotional, and marketplace ecosystem
- Experience partnering with sales, merchandising, and ecommerce teams to drive business outcomes
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