Performance Marketing
On-siteNoida, Uttar Pradesh, India
Job Summary
Manage and optimize paid marketing campaigns across Google, Meta, ASA, Unity, AppLovin, and Liftoff to drive user acquisition and engagement. Monitor key performance metrics including ROAS, CAC, LTV, and conversion rates to ensure campaigns meet growth and efficiency targets. Conduct regular data analysis to identify trends and opportunities for improvement, then run A/B tests to continuously enhance performance. Collaborate with the founder-led marketing team to align strategies with business goals while overseeing creatives for maximum effectiveness. Prepare concise reports and dashboards to communicate results to senior management. This role requires 2+ years of experience and is filled directly by a client of Playdawn.
Required Qualifications
- 2+ years of experience in Performance marketing
- Proven success in managing paid marketing campaigns with measurable results
- Strong analytical skills to track ROAS, CAC, LTV, and other performance metrics
- Ability to translate data into actionable insights and strategies
- Experience collaborating within a founder-led marketing function
- Ability to collaborate and meet deadlines
- Self-driven, responsible, and curious to learn
- Passionate
- Attention to detail
- Excellent in English, written and spoken
Desired Qualifications
- Creativity in overseeing marketing creatives
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