Performance Marketing Manager
$100,000–$100,000 year
On-siteToronto, Ontario, Canada
Job Summary
Define and manage paid campaign strategy to achieve acquisition targets and reduce customer acquisition costs. Run growth experiments across new or emerging channels to uncover additional scalable acquisition paths. Own operations, optimization, and execution across all paid channels including Google Ads, Bing Ads, and Meta, delivering against pipeline creation and ROI goals. Test, analyze, and optimize campaigns on a per-channel basis to improve performance and efficiency while collaborating with product, partnerships, design, and other cross-functional teams. Use data and experimentation to iterate on campaigns, reporting learnings and insights that inform strategy and support go-to-market strategies for new product launches.
Required Qualifications
- 4+ years of experience in performance marketing, growth marketing, or acquisition roles
- Strong track record managing paid search and social campaigns (Google, Bing, Meta)
- Proven ability to hit growth, CAC and ROAS goals
- Hands-on experience in campaign execution, optimization, and scaling
- Strong understanding of growth experimentation across multiple channels
- Ability to analyze data, run tests, and iterate quickly
- Excellent cross-functional collaboration skills, especially with product, partnerships, and design teams
Desired Qualifications
- Experience at an early-stage or fast-growing startup
- Experience in fintech or financial services marketing
- Experience from a non-traditional background (Eg. 2 years in consulting)
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