Performance Marketing Manager
On-siteDelhi, Delhi, India
Job Summary
Architect high-intent Google Search and Display campaigns for Solar EPC and Media Services, aggressively managing negative keywords and geo-fencing. Execute Account-Based Marketing on LinkedIn targeting CXOs in heavy industries and deploy visual lead-gen ads on Meta for residential solar and event ticket sales. Set up end-to-end conversion tracking via Google Tag Manager and GA4, then collaborate with sales to review CRM lead quality and adjust targeting accordingly. Deliver weekly reports on CPL, ROAS, and CAC while A/B testing creatives and landing page structures to optimize click-through rates. Manage substantial monthly ad budgets across all three verticals to ensure every rupee contributes to a measurable pipeline of Sales Qualified Leads.
Required Qualifications
- 5–8 Years (B2B Lead Gen & High-Ticket Sales Focus)
- 3–6 Years of hands-on experience in Paid Media Buying (PPC)
- Must have managed a monthly ad spend of at least ₹2 Lakhs+
- B2B Experience is Non-Negotiable
- Experience generating leads for services, real estate, education, or engineering sectors
- E-commerce-only experience is not suitable for this role
- Google Ads (Expert Level)
- Deep knowledge of Search Campaigns (Keywords, Match Types, Bidding Strategies) and Display/Discovery ads
- LinkedIn Ads (Intermediate/Expert)
- Ability to use LinkedIn Campaign Manager for Account-Based Marketing (ABM) to target CXOs and decision-makers for the Hydrogen/EPC division
- Meta Ads (Facebook/Instagram)
- Experience with Lead Gen Forms, Custom Audiences, and Retargeting strategies
- Tracking & Attribution
- Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- You must know how to set up conversion events
- Excel/Google Sheets
- Advanced skills (Pivot tables, VLOOKUP) to analyze data and report on Cost Per Lead (CPL) and ROI
- Landing Page Optimization
- Understanding of what makes a landing page convert
- Ability to suggest changes to the design team to improve Quality Scores
- Ability to understand and market Technical Products
- Ability to write ad copy that appeals to a factory owner looking for a Solar Plant or a Hydrogen setup
Desired Qualifications
- Google Ads Search/Display Certification
- Meta Media Buying Professional
- Experience using HubSpot, Salesforce, or Zoho to track lead status after the click
- Ability to write your own ad headlines and descriptions without relying on a content writer for every small change
- Budget Integrity
- Agility
- Data Storytelling
- Ability to explain complex data to management in simple terms
- Triple Industry Exposure
- Future-Proof Your Career
- Direct Mentorship
- Full Ownership
- Skill Upgrading
- Networking Opportunities
- Performance Recognition
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